Guides
Practical guides to business email: your own domain, SPF, DKIM and DMARC, deliverability, and follow-ups that get answered.
Guide
How to write a follow-up email that gets a reply
Reply in the same thread, add one new thing, ask one easy question. A practical guide to follow-up emails, with examples and what the data says.
7 min read
Guide
Follow-up email templates for every situation
Eighteen short follow-up email templates you can copy: after a quote, a meeting, an interview or an event, for investors, overdue invoices and cold leads.
7 min read
Guide
How long to wait before following up on an email
Two to four working days is the default; a quote, an interview, an invoice or an investor each have their own rhythm. A table by situation, and when to stop.
6 min read
Guide
Investor follow-up emails: after a pitch, a silence and every month
How founders follow up with investors: the same-day thank-you, the nudge after silence, monthly updates and how to read a soft no. Templates included.
6 min read
Guide
Sales follow-up cadence: how many touches, how far apart
A practical sales follow-up cadence: five touches over about three weeks, what each one says, when to switch channel and when to stop. Backed by published data.
6 min read
Guide
Candidate follow-up emails for hiring teams
Keep candidates warm through your hiring process: emails after the application, after each interview, while you decide, and a rejection written with care.
6 min read
Guide
Email subject lines that get replies
What makes a business email subject line get opened and answered: short, specific, personal and plain. Principles, the data, and examples by situation.
6 min read
Guide
Business email on your own domain: how to set it up
How to get email at your own domain: pick a provider, add MX, SPF, DKIM and DMARC records, create mailboxes and test, with real DNS examples.
7 min read
Guide
SPF, DKIM and DMARC explained, with examples
What SPF, DKIM and DMARC each check, how alignment works, what changed with DMARCbis (RFC 9989), and the records to publish, step by step.
7 min read
Guide
MX records explained: what they are and how to set them
What an MX record is, how priority and TTL work, how to check yours with dig or nslookup, and the mistakes that make mail bounce or go missing.
6 min read
Guide
Email deliverability checklist for small teams
A practical deliverability checklist: authentication, list hygiene, content and monitoring, with the bounce codes that tell you what went wrong.
6 min read
Guide
Gmail, Yahoo and Outlook sender requirements, explained
What Gmail, Yahoo and Outlook.com require from senders in 2026: SPF, DKIM, DMARC, one-click unsubscribe and spam-rate limits, and who counts as bulk.
6 min read
Guide
How to migrate email from Google Workspace without downtime
Leave Google Workspace without losing mail: lower TTLs, copy mailboxes over IMAP, switch MX, re-sync, and keep your domain. Step by step, with commands.
6 min read
Guide
GDPR-compliant email hosting in the EU: what it takes
What GDPR asks of your email provider: a DPA, lawful transfers after Schrems II, the EU-US Data Privacy Framework in 2026, and where data residency matters.
6 min read
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